TRIAL LESSON

Fashion Luxury Brand Strategies 
Trial Lesson – Fashion Luxury Course 

Discover the World of Luxury Fashion Branding 
Join us for an immersive trial lesson that introduces the core strategies behind successful luxury fashion brands. This session is designed to give you hands-on experience in brand storytelling and positioning—key skills for anyone aspiring to work in the luxury fashion industry. 

Program Highlights 
■ Program Presentation: Introduction to the Fashion Luxury Course 
■ Workshop: Brand Positioning & Storytelling 
　・Objective: Gain insight into how top luxury brands craft compelling stories and emotional connections with their audiences. 
　・Experience: Explore the creative and strategic process behind building a luxury strategy. 
■ Lecture: Learn from real-world examples of iconic luxury brands. 
■ Interactive Group Exercise: Work in teams to develop a unique luxury brand concept. 
■ Presentation & Feedback: Share your team’s brand concept and storytelling strategy. Receive feedback to refine your creative vision. 

Why Join? 

• Be the first to experience ESMOD Tokyo’s new program: the Fashion Luxury Course.
• Build essential industry skills in luxury branding. 
• Collaborate with keen fashion enthusiasts in a dynamic workshop setting. 

Take your first step into the luxury fashion industry with us! 

Instructor: Mr. Florian Alexander  (Fashion Luxury Course Coordinator)

Date and Time
January 29th (Wed) 18:00 – 20:00
Click here to register